Why you should invest in Lightstuff Easy Tape Measure?SPECIALLY DESIGNED FOR THE TASK! Stylish, ergonomic and sturdy, our tape measure features a pin-lock, push-button tape retraction mechanism. You can measure a body circumference easily in complete privacy without assistance. Because it is so easy, you will likely continue measuring your progress and stay motivated to work toward your goal. KNOW EXACTLY WHERE YOU ARE! Precise measurements are crucial for your success, since knowing exactly where you stand is the first step for any journey. Because the tape fits snuggly around your body, you will get more accurate readings. The tape remains locked until you press the button again, enabling you to read the measurement without straining. YOU ARE WORTH IT! Our product may not be the cheapest, but it is better made and more durable. Unlike some of our competitors, this tape measure does not make the loud, squeaky noise when the tape is pulled out. Tape retraction is also smooth and silent. 100% GUARANTEE! You risk absolutely nothing. If you are unhappy with our product, you can simply contact us. We offer a full refund if we cannot resolve your issues. Your search for the perfect body tape measure is finally over! We have limited supply of this great product. Grab yours today from Amazon.com exclusively.