This is the longer version of the USB power cable/cord that comes with your Roku Express, Roku Streaming Stick and Roku Premier. This is ALSO compatible with Fire TV Stick and Chromecast. | IMPORTANT NOTEs / Please Read: 1. USB cable only. AC Power Adapter not included, 2. This is NOT compatible with Roku Streaming Stick+ and Ultra (see product picture). | With this USB cable, your Roku Express,Roku Streaming Stick or Roku Premier can be up to 10-ft away from the power source. This product is also known as: Roku Power Cord, Roku USB Power Cable, Roku Power Cord Replacement, Roku Power Cord 10ft (10 feet), Fire TV Stick USB Power Cable cord, Chromecast USB Power Cable | ienza is a registered trademark and a registered Amazon brand. Use of the ienza trademark without the prior written consent of ienza, LLC. may constitute trademark infringement and unfair competition in violation of federal and state laws. ienza products are developed as cost-effective alternatives to OEM parts. They are not necessarily endorsed by the OEMs.