All-aboard for baby's first tooth, and a smart start to healthy smiles. Colgate Zero for Kids Toothpaste is made with 0% artificial flavors, sweeteners, preservatives, and colors. Thoughtfully developed for babies and toddlers 3-24 months, this fluoride-free toothpaste gently cleans teeth and gums of tiny mouths so you and baby are on track to building great brushing habits together. Your baby will be sure to love this tasty mild fruit natural Flavor. It comes in a clear gel that is also vegan, gluten-free, sugar-free and a sodium lauryl sulfate/SLS-free toothpaste.