Like many modern vegetables, beetroot was first cultivated by the Romans. By the 19th century it held great commercial value when it was discovered that beets could be converted into sugar. Today, the leading commercial producers include the USA, Russia, France, Poland and Germany. Many classic beetroot recipes are associated with central and Eastern Europe including the famous beetroot soup known as borscht. Beetroot's earthy charm has resulted in its ubiquitous influence on fashionable menus and recipes. Its delicious but distinctive flavour and nutritional status have escalated it to the root you can't beat!Beetroot is an excellent source of magnesium, potassium, and iron. It is also rich in vitamins C, A, and B6, and it contains antioxidants and folic acid for immune support. Beets have been used for their medicinal and nutritional benefits since Ancient Roman times. Taken from the root of the flowering beet plant, this supplement is a deep red powder packed with vital nutrients and antioxidants that promote overall health. It can also be used as a natural food colorant. Nitrates in beet root have been found to dilate blood vessels, which increases blood and oxygen flow throughout the body. Because it improves circulation to the muscles, beetroot powder is often used by bodybuilders for a post-workout muscle pump.